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Cerveza Polar New York
Polar or Polarcita is a brand of beer produced in Venezuela by Cervecería Polar, one of the divisions of Empresas Polar. The Polar Beer is of the Pilsen type and has an alcoholic degree of 5 ° G.L. (5% by volume).
In 2002 it was decided to alter its logo for the first time since it was released and has also been accompanied by an investment in advertising with Venezuelan models known as the Polar Girls.
Its representative symbol is a polar bear, so much so that a mascot named Pedroso was created as an advertising and marketing strategy.
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